You might find week 2 of the weight loss challenge, or any other plan that involves change, is more difficult than week one. Thoughts of Stacy’s pita chips might start to return. Ideas of engaging in behaviors that are not in sync with your goals vary in intensity. Some cravings can seem unbearable. It might feel like it won’t go away, unless you cave. The good news is that most cravings subside after 30 minutes, if we don’t entertain them . That’s what research and science have discovered! What we do during this time is important . “Surf the Urge” is a technique used in addiction recovery. You do exactly what it sounds like. Ride it out. Don’t try to fight it, deny it or struggle with it. Acknowledge the craving. “Hello craving. You’re back.” Beware of your internal chatter. Negative thinking and cravings are BFF’s. Try making a safety plan for what you can do when a craving hits. It’s best to develop a plan before you need it. Write out a list of a few options. Exercise or any physical activity is very powerful to counteract a craving . Movement will help get your mind get off your object of desire and it decreases stress hormones. What will you do while surfing ?